Dịch vụ seo 9.9/10 bởi 919 người bình chọn.

How to Calculate Affiliate Marketing ROI

ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at the end of the day, it’s all about optimizing your investments in a way that brings you most income, I recommend that everyone analyzes the ROI of their affiliate marketing efforts on a regular (weekly or bi-weekly) basis.
But how do you do that?
It is actually very simple. ROI is generally expressed as a percentage or a ratio. To calculate your ROI from any given campaign/marketing effort, you really need to have just two pieces of information: (a) your gross profit, and (b) the investment which was required to receive that profit. Then you go by the following formula:
ROI = (Gross profit – Investment) / Investment * 100
So, for example, if a campaign yielded $100 in gross profit, and it took you $80 to generate that profit, your ROI from that campaign was (100 – 80) – 80 * 100, or 25%.  In other words, the campaign had a 25% ROI.